Being an entrepreneurial coach means being an entrepreneur first and a coach second.
What is being an entrepreneur like? Being an entrepreneur is like being a coach for a whole market. Whereas a coach works 1-on-1 with a coaching client to co-create new ways to live, an entrepreneur works 1-to-many, with a whole market, to bring them new ways to live.
A coach develops a powerful way to listen to their client's unique ambitions and breakdowns. An entrepreneur develops a powerful way to listen to their target market's unique ambitions and breakdowns.
A coach offers their clients new language and new practices that open up new possibilities for effective and fulfilling action. An entrepreneur offers their market new language and new practices that open up new possibilities for renewing their life often creating new kinds of freedom.
Both coaches and entrepreneurs improve the quality of life for the people the serve.
Being an entrepreneur first and a coach second means that you first relate to your target market. You work, as an entrepreneur to listen to their typical ambitions, unmet needs, and breakdowns. You build powerful entrepreneurial offers that create unique value by helping your clients fulfill their ambitions, meet their needs, and resolve their breakdowns. And how you fulfill on those offers is by coaching. This is how an entrepreneurial coach operates in a nut shell.
So, as a coach, you have tons of skills that translate into being an entrepreneur. However, working with a target market does bring some challenges that coaches don't face. The parallel isn't perfect.
Take care,
-Steve
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